Archive of: October, 2015

In South Africa, Gospel Music Reigns Supreme

What is the most listened-to music in South Africa? Is it R&B, like in many other African countries? Or maybe pop music, like in most parts of the world? Or maybe homegrown kwaito? Wrong. Research by international entertainment company Havas Sports and Entertainment has yielded what for some South Africans is a surprising result. As the sounds of American R&B superstar R. Kelly wash over patrons at a Johannesburg bar, many patrons think they can name South Africa’s most popular music genre.

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